Chaparritas

Although the original name was “El Naranjo,” the products came to be known as “Chaparritas,” – meaning “shortie” – named so because of the short bottle. The idea behind Chaparritas was to create a high quality soft drink beverage, a product that was non-carbonated, pasteurized and with all the properties and nutrients of the fruits from which they are made from. New high-pressure pasteurization methods increase shelf life and reduce bacteria count without affecting the flavor or nutritional content of the juice. “Chaparritas El Naranjo are premium drinks that stand out from other juices and sodas because of the company’s dedication and careful manufacturing process.